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Vehicle Insights:

How far did EV buyers drive in 2023 to purchase a vehicle?

is your marketing going the distance?

Consider customer location for effective marketing campaigns:

EV buyers drove further than the average buyer to purchase the vehicle they wanted.

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New, retail EV buyers

Drove further than other fuel type buyers to purchase the vehicle they wanted.

Fuel Pump in a Car

Gas buyers

12.9

miles

EV buyers

25.2

miles

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Used, retail EV buyers

Drove further than other fuel type buyers to purchase the vehicle they wanted.

Pumping Gas at Gas Pump

Gas buyers

16.4

miles

Two Charging Electric Cars

EV buyers

24.2

miles

How many additional miles did used electrified buyers drive:

Pumping Gas at Gas Pump

Gas

15.9

miles

Gas vehicle buyers drove an average of 15.9 miles to purchase a used vehicle.

Business man standing near charging electric car or EV car and using tablet in the street.

PHEV

3+

miles

Hybrid car engine

Hybrid

7+

miles

Gray Electric Car Parked on a Charging Bay

EV

8+

miles

Experian

Automotive

Experian Automotive transforms data into insights.

Whether you’re looking for industry or market statistics, marketing strategy and campaign support, or vehicle history data and reports, Experian Automotive can meet your needs. We deliver automotive data intelligence to fit your unique needs and solve today’s challenges.



To learn how we can support your business needs, contact your Experian Automotive account executive, call 1 888-409-2204 or visit:

Going forward

Source:

Findings based on an internal Experian Automotive analysis of the distance retail buyers drove from their home to purchase a retail vehicle in 2023.